Transition is the definition of Spring. Plants grow to new heights and turn to face the light, flowers bloom and we shed our winter layers to adapt to a change in season.
Our Spring 21 GORE-TEX campaign, titled IN BLOOM, draws inspiration from the tonalities in Spring and the transition from darkness to light in the natural world. This interpretation of change employs a sharp focus on colour, referencing plant life from Scandinavia and Northern Europe.