AW22 Campaign

22.07.2022

Introducing the first installment of Norse Projects AW22, deriving inspiration from and delivering a full Nordic reinterpretation of classic Americana outdoor gear and culture. Captured across the cliffs of the Kullaberg peninsuala, located in the province of Skåne, Sweden. Utilising the breath-taking sea views, dramatic rock formations and their interactions with the unique flora of the Swedish west coast as a backdrop.